Within “The Sunset Phú Quốc”, Sungroup wanted each premium building to stand for a distinct facet of the master development. “Ông Thạch” carries the spirit of gem and crystal—rare, luminous, quietly powerful. The task was to create a building-level branding campaign that signals rarity and refinement, while still belonging harmoniously to the larger Sunset Town narrative.

We treated Ông Thạch as a crystalline guardian of the bay—an architectural gem that catches and refracts the last light of the day. The approach was minimal, almost editorial: one building, one cluster of gems, one unforgettable sunset. Typography and composition carry a boutique, collectible feel rather than a loud, generic real estate advertisement.

We built the narrative around three ideas: “crystal clarity” in investment, “gem-like rarity” in supply, and “sunset alchemy” in lifestyle. This translated into storylines where Ông Thạch is not simply a place to live, but an object of desire—like a carefully cut stone that reveals different facets under changing light. Headlines and body copy echo gemology language without becoming cliché.

This project includes Content Direction with phases, social posts, digital key hooks adapting key visual.