For 2024, Panasonic aimed to sustain a thematic, community-focused presence around wellness on Facebook. The “Nâng Mode Khoẻ” platform needed to visualize the idea of elevating one’s balanced life above daily chaos, using a recognizable visual device and a calming, nature-linked mood.

We imagined “mode khỏe” as a state you can literally step onto—a lifted platform that holds your calm, routines and small joys safely above the noise. The iconic turquoise plate-platform became our stage: a floating island of equilibrium in the middle of lush, restorative nature. The tone is light, optimistic and slightly whimsical, but grounded in achievable lifestyle tweaks.

We crafted content pillars around different “modes”: mode ngủ ngon, mode làm việc tập trung, mode gia đình kết nối. Each story sees characters stepping onto the turquoise platform and experiencing a subtle shift—tension easing, breath deepening, interactions softening. Panasonic products appear as the enablers of these mode switches, without overwhelming the narrative.

This IMC campaign includes digital banner, website content, Social Outreach and PR Booking articles.